Nintendo has released a new portable console and lowered the price of the Wii U

Nintendo 3DS handheld game consoles are selling well. However, the Japanese company decides to reduce prices for younger users. This week, Nintendo introduced a new mobile device for games - Nintendo 2DS.

The novelty will go on sale on October 12 with a price tag of $ 130, which is $ 40 less than the 3DS model. The budget console supports all games for 3DS, but without 3D effects.

For Nintendo, the release of a cheaper console is a kind of protection against the upcoming Apple, Samsung and Amazon tablet computers.

Forty dollars may seem like a small amount, but for a family with several children it is a lot of money, Nintendo’s US office said. According to the president of Nintendo of America, 2DS is aimed at entry-level gamers. The company is combining the release of a portable console with the release of two new Pokémon games.

The growing popularity of tablets among adults means a high adaptation of young children to the same devices. Approximately one in three adult Americans owns a tablet. This figure rises to 50 percent among family people who have children, according to research by research firm Pew Internet Research.

According to another survey conducted by analysts from IDC, the majority (about 60 percent) of respondents under the age of 24 tend to buy an iPad, iPod Touch or an Android tablet. The rest prefer specialized gaming devices.

In addition, Nintendo for $ 50 reduced the price of a home game console Wii U, whose sales do not meet expectations. Her new price is 300 dollars.

Over the past few years, the gaming market has increased in size, in part thanks to tablet computers and smartphones. These mobile devices have attracted casual game lovers who are not averse to spending a few minutes playing with food (for Toddlers), going to school or working.

According to the NPD Group, 3DS has become the best-selling portable gaming console in the past three months. If we take the entire history of sales, the leadership belongs to the Nintendo DS - 150 million devices. Today, the Nintendo range of handheld game consoles consists of three models: 3DS, 3DS XL and 2DS.

Cheap, and sometimes even free mobile games - this is a real threat for a company that makes money from selling exclusive games for its devices. For this reason, Nintendo does not transfer its games to manufacturers of tablets and smartphones.

Now Nintendo is trying to win consumers a low price, as Sony does. The company can afford it thanks to a strong yen.

The article is based on materials https://hi-news.ru/consoles/nintendo-vypustila-novuyu-portativnuyu-konsol-i-snizila-cenu-na-wii-u.html.