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American entrepreneur Jeff Bezos, owner of several largest companies from different areas, decided to invest in a new business - gaming consoles. Amazon, which belongs to him, is already developing a new Android set-top box, the release of which is scheduled for the end of this year, writes the American computer games magazine Game Informer, citing an anonymous source.
As the release date for the Amazon game console, Game Informer's resource is Black Friday (the day of the big US sales), which falls on the end of November. The device under development will become the platform for the current line of Android games from the Amazon Appstore online store.
It is also reported that the console will get its own game controller. The Amazon company itself did not comment on the rumors about the possible exit of the gaming device under its brand. If the information is confirmed, the output of the Amazon console can stir up the market with a turnover of 20 billion dollars a year (only in the United States).
The same was reported resource GamesBeat, who allegedly spoke with one of the developers participating in the new Amazon project. According to him, the company from Seattle has already shown one of the versions of the system, saying that it is looking for content for its console, mostly casual games. In this regard, Amazon began to recruit massively game developers.
However, not all sources believe in the seriousness of Amazon’s plans for a console for games. As you know, the company is working on many different secret projects. Take at least a long-discussed Android-smartphone, which has not yet been officially announced.
Recently, two new compact game consoles in the face of Ouya and Nvidia Shield have entered the market. Soon such devices will appear even more. Considering brand recognition, as well as the availability of financial and marketing resources, Amazon can claim success in this business.
Obviously, for Microsoft and Sony, whose consoles are focused mostly on the inveterate gamer, Amazon does not pose a big threat. However, companies need to act quickly - sooner or later Apple and Google will want to enter the market. Amazon plays into the hands of the fact that Nintendo is suffering losses from the sale of the Wii U.
Given the fastidiousness of gamers in the choice of brands, it is difficult to predict what the idea with the console could turn for Amazon.
The article is based on materials .
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