The launch of the PS4 will be accompanied by the largest advertising campaign in the history of Sony

Despite the fact that the Playstation 4 was very warmly received by the public, Sony is now in a rather dangerous position. If the new game console does not meet the expectations of the leadership of the Japanese company, it will be possible to say with certainty that Sony is waiting for an unenviable future.

A series of unsuccessful decisions in the past, the Japanese company led to the fact that Sony shares fell to a record low, and CEO Howard Stringer was forced to give up his place to the indigenous Japanese Kazuo Hirai. By the way, Kaz Hirai had been in charge of the Playstation division for several years in a row, so he, like no other, understands the prospects of the company's entertainment business.

About a month is left before the start of sales of the Playstation 4, and all Sony’s forces are now focused on getting more people to know about the release of the new console. Especially for this, the Japanese company changed its advertising agency and developed a completely new advertising campaign to promote the Playstation brand. Prior to that, Sony worked for six years with the Deutsch advertising agency, but it’s time to refresh the consumer’s impression of its product. The new advertising agency of the company was chosen New York BBH. BBH will bring to life all television commercials, slogans and printed materials related to the Japanese Playstation 4 game console.

A new approach to the vision of the Playstation brand is already bringing its first fruits. For example, yesterday on the official website of Sony was published a commercial for "For The Players Since 1995", which in a very nostalgic way tells the story of Playstation gaming consoles from the moment of their appearance to our time, covering a time span of 18 years.

The video led fans of the Playstation in complete delight, because everything in it is thought out to the smallest detail. Every sound, every image, literally everything in this commercial takes the audience into their past. Such a game on the nostalgic feelings of the public led to the fact that only for the first day this video on different channels on YouTube has already been watched by more than four million users. And Sony promises to please fans in the near future with new surprises. Representatives of the company in a recent interview said that the launch of the PS4 will be accompanied by the loudest and largest advertising campaign in the history of Sony, thanks to which they hope to go far beyond the gaming sites alone and reach the widest possible audience.

Playstation 4 sales forecasts are currently very optimistic. The number of pre-orders for the console in North America alone exceeded 725 thousand. The main competitor of the Playstation 4 in the face of the Xbox One is slightly behind with 525 thousand pre-orders in the United States. This is especially nice for Sony, primarily because the Xbox brand has dominated the US market over the past few years. And if the position of the leader of the local market is really shaken, it means that the Japanese company is doing everything right.

Based on gamingeverything.com

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