Nintendo will release a series of interactive figures of their characters

As I have repeatedly written, the Japanese game business legend is not doing very well. At the moment, Nintendo is reviewing its business strategy and can present some of the developments already in the framework of the upcoming E3 exhibition, which will be held from 10 to 12 June. But today it became known that the Japanese are planning to launch a series of interactive figures of their most famous game characters.

Few people remember, but NFC technology is integrated into the game controller of the Nintendo Wii U console, capable of reading information from compatible devices located within 10 centimeters from the controller. Thus, the gamepad turns into a kind of "reader" of data that can be somehow used in video games. But how to convey this data to the players, and even make money on it?

Game publishers like Activision or Disney Interactive have long found the answer to this question. They launched the games Skylanders and Disney Infinity, which in addition to the virtual experience also implies the purchase of additional toys that can be transferred directly into the game using a special device. That is, the game on the disk also turns into a collectible game, when a child requests his parents to buy him 50 different figures of characters to complete the sensations. It sounds strange, but on this idea, both publishers have already earned hundreds of millions of dollars in profits. Nintendo is also not averse to try yourself in this area.

Nintendo released its financial report for the past 2013 on Wednesday. The results were depressing. The net loss is $ 450 million, and in the course of a year only 2.7 million Nintendo Wii U consoles were sold. For comparison, Sony has sold 7 million of its PlayStation 4 over the past five months. Nintendo found itself in an unenviable position: you need to do something to return public interest to their products, which at the moment do not attract buyers.

Interactive figures of Nintendo characters will allow players to get different bonuses during the game, or add new characters directly to the gameplay. To activate the figurine, you only need to bring it close to the Wii U gamepad. We are likely to announce the full list of features during the E3 exhibition. The head of Nintendo, Satoru Iwata, said that "character figures" could become one of the most important activities of the company in the coming years.

What the company will lead such a decision - time will tell. And we just have to wait for the E3 exhibition and find out the new details of the Nintendo strategy, which they will present to the audience.

The article is based on materials https://hi-news.ru/entertainment/nintendo-vypustit-seriyu-interaktivnyx-figurok-svoix-personazhej.html.