Sony will reconsider its strategy to get out of debt

The Japanese company Sony is still in the debt hole, where years of illiterate leadership of American leaders Howard Stringer drove it, as well as increased competition from Korean companies. But the current leadership Sony does not intend to give up and is still planning to come out in the plus in the very near future.

The company's plans for the near future include reducing the line of smartphones, as well as a line of TVs, to reduce its production costs. Immediately after the reduction of the lines of their products, Sony plans to focus on its PlayStation gaming unit (rejoice, gamers!) In the next three years, and also on the production of optical sensors for cameras, camcorders and other mobile devices.

At the moment, Sony not only lost its lead in the production of televisions, which have been ruled by Koreans from Samsung for several years, but also in the production of mobile devices, where Apple is undoubtedly the leader. So what remains to the Japanese giant in such a difficult situation? Develop exactly those areas in which you still manage to keep leadership.

"We are not aimed at capturing much of the existing market. We are more interested in getting the maximum profit from our products, "Sony Ericsson's new head of mobile unit Hiroki Totoki said at an official press conference.

In the next three years, Sony plans to increase the annual revenue from sales of devices in the PlayStation family to 1.6 trillion yen (13.6 billion dollars). In this game consoles should also help unique personalized televisions, set-top boxes, as well as services for the distribution of music and video content.

From July to September 2014, the Japanese corporation managed to realize 3.3 million boxes with the PlayStation 4 console. And the units that deal with mobile devices and optical sensors brought the company revenue of $ 12.7 billion, which shows us a 70% growth . In many ways this success is helped by companies like Apple, which constantly need to supply a huge number of sensors for their smartphones and tablets.

In July, investors were informed that until the end of 2014, Sony plans to sell 43 million smartphones. This is just below the original forecast of 50 million. For comparison, Samsung managed to sell 74.3 million smartphones in the second quarter of 2014, and Apple's figure is 35.1 million. It is because of its mobile unit that Sony expects losses of $ 2 billion in fiscal year 2014.

The article is based on materials https://hi-news.ru/phone/kompaniya-sony-vnov-peresmotrit-svoyu-strategiyu-chtoby-vyjti-iz-dolgov.html.