PlayStation 4 won a crushing victory over Xbox One in China

Game console of the new generation Sony PlayStation 4 continues its triumphant march on the planet. Early last year, the Chinese government lifted the ban on the sale of gaming consoles in the country for many years, and the giants of the entertainment industry immediately moved to this market. Microsoft managed to enter the new market first, and in September 2014, the Xbox One prefix began to be sold in more than 4,000 stores in 37 Chinese cities. But how did the Japanese company Sony react to this?

According to the leadership of the game division of Microsoft, Xbox One sold 100,000 consoles in the first month of sales. True, this information was not entirely correct. Subsequently it turned out that the published figures reflected the number of consoles that Microsoft shipped to Chinese stores, and in the eight months since the start of sales in the country, only 71,000 Xbox One consoles were sold. This information was published by leading Chinese media.

In the case of Sony, the start of sales was not so smooth, as in the winter of 2015 it had to be moved about a month for additional coordination of all the details with the Chinese government. I remind you that in China, a number of popular games in the world are banned. For example, shooters like Call of Duty and Battlefield. So Chinese gamers are forced to play something that a special government commission has selected for them, but in this case some games are subject to strict censorship, closely related to the protection of national ideology.

After the start of sales of the PlayStation 4 console, it became clear that Microsoft is losing to the Japanese even in the territory of such a densely populated and hungry video game country, like China. And this despite the eight-month head start! During the first month, Chinese residents purchased 73,000 PlayStation 4 consoles and 21,000 PlayStation Vita consoles. Analytical agency IDC assures that by the end of the year in China will be sold no more than 1 million consoles of a new generation. So it's here.

According to the latest data, over 22.3 million PS4 consoles have been sold worldwide. The gaming unit has become a lifeline for the Japanese company, so the new president of Sony Kazuo Hirai does everything possible to actively develop this direction. In the near future, PS4 owners are waiting for a huge number of new exciting games, as well as a set of virtual reality Project Morpheus, which should go on sale in 2016.

The article is based on materials https://hi-news.ru/business-analitics/playstation-4-oderzhala-sokrushayushhuyu-pobedu-nad-xbox-one-v-kitae.html.