Sony reported earnings for the first quarter of 2015

Компания Sony отчиталась о доходах за первый квартал 2015 года

Sony continues to improve its financial performance after years of declining profits, which brought the corporation close to the brink of bankruptcy. The new president, Sony Kazuo Hirai, conducted a total restructuring of the company, got rid of most of the divisions that were pulling it to the bottom, and even sold part of the assets from the real estate category. As a result, his policy really gave the first fruits and now Sony again is in the black.


The first quarter of the fiscal year is the period from April to June, so the results are usually published in July. What has Sony achieved in these three months? Let's start with the general indicators. The total revenue of the corporation for the first quarter was $ 14.5 billion, which is only 0.1% lower than last year. Nevertheless, the company's losses have seriously decreased, and net profit, on the contrary, has increased.

Revenues from the music division of the company increased by 173% compared to last year and amounted to $ 256 million. The unit responsible for optical sensors for cameras, cameras and smartphones, brought the company $ 244 million, which is 164% more than in the same period in 2014. And, finally, the gaming unit, dealing with the consoles of the PlayStation family, brought to the piggy bank Sony 157 million dollars, which is an impressive 350% more than last year.

The company Sony Pictures reported losses of $ 94 million for the quarter, and Sony's mobile unit lost even more - as much as 184 million, even though the company's total smartphone sales grew 16%. Sony justifies these losses by not scaling for scaling up, but instead is trying to focus on reducing production costs.

The net profit of Sony for the first quarter of fiscal year 2015 was $ 780 million. As management will dispose of this money - it is still difficult to say, but I would like to see them being invested in those units that bring Sony profit. Whatever it was, the corporation continues to develop new territories for itself. For example, not so long ago, she announced that she would release drones to collect various information that could then be used for a variety of purposes.

The article is based on materials https://hi-news.ru/business-analitics/kompaniya-sony-otchitalas-o-doxodax-za-pervyj-kvartal-2015-goda.html.

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