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The president of Sony Kazuo Hirai regularly pulls out his company from the debt hole, where it was the result of the failed strategy of the previous president - Howard Stringer. Kazuo once ran the game division of Sony Computer Entertainment, and after he headed the whole corporation, he did not leave the PlayStation platform family without his support. Largely due to his foresight, the new PlayStation 4 gaming console beats all sales records, quickly gaining a leading place in the platform race.
That's the bar in the 30 million sold consoles left behind. Sony officially reported about 30.2 million boxes with consoles, which found their owners in two years of the platform. We remind you that the PS4 went on sale in November 2013 and quickly gained an impressive user base. In many respects this was promoted not by the most successful advertising policy of the main rival of Sony - American corporation Microsoft. Controversial decisions taken by the former head of the Xbox division Don Mattric led to the fact that the users turned in the direction of Sony, and Mattrick himself hurriedly left and went to work in Zynga. Current sales of Xbox One are approximately at the level of 16 million consoles.
I could not compete with the PS4 and the console Nintendo Wii U. Even the release of popular games of their most famous franchises did not help the Japanese company Nintendo to correct the situation with low sales. Immediately several large publishers turned away from Wii U because of the weakness of its iron in comparison with competitors, which only worsened the position of the console on the market. To date, the Wii U user base has just over 11 million people. Depressing results led to the fact that Nintendo hastily began to develop a completely new platform, code-named NX, which should be announced as early as next year.
Ahead of us is the most important battle of the year between Xbox One and PlayStation 4, which will flare up in the so-called "black Friday", when various retail chains will offer incredibly advantageous offers to buyers, for example, the "console + game" kit for only $ 300. Competitors are in about the same conditions: they lowered the price of their consoles, and also released several bands with different games, so it will be interesting who will be the winner by the results of "Black Friday". However, however, it is unlikely that Xbox One will be able to make up the 15 millionth behind PS4 in such a short time.
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